From the Sony Pictures Networks group, Sony YAY! is currently the leading kids' channel that has been keeping the kids on the edge of their seats with their exciting new shows, movie releases, and off-air engagements through various on-ground activations, merchandises and social media.
As their creative agency, we are the voice to their ideas, creating catchy, engaging and memorable campaigns that capture their essence of fun and adventure, helping them maintain their lead as the most happening destination for kids.